For this independent 31 rooms establishment, yield management is a daily requirement as described by Marie BREHERET, General Manager of La Villa Saint Germain.
“For an institution like ours, revenue management is at the heart of our strategy. Even if we are located in a neighbourhood where demand is “natural”, the context pushes us to be more proactive and responsive. »
Without revenue management, it is almost impossible today to be different from the competition. And to achieve this, it all starts with the right technological choices, as Marion HORBETTE, Director of Operations of the family group, points out.
“When you have several establishments to manage, it is essential to make the right technological choices. Those that save you time, those that allow you to respond to changes in the market and customer behaviour. »
Discover the rest in this short video where the Villa Saint Germain team shares the keys to their success.